The Business Plan will cover the following aspects:
· An outline of the proposed business venture and its viability
· Market (market size, market analysis, target markets and customers, competitive analysis and strategy)
· Asset requirements
· Legal and management structure
· SWOT analysis
· Operational plan and timeline
· Financial forecasts (starting balance sheet, profit and loss, cash flow, balance sheet and financial ratio projections for 3 years)
· Funds to finance venture
· Business experience of applicant
· Knowledge of the New Zealand business environment
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